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BMW's New, Truly Exclusive Convertible

BMW Individual range vehicles are based on the basic wisdom that genuine exclusivity is extremely rare. It offers a greater range of materials to choose from compared to other vehicles. By perfectly combining all of the details, BMW Individual range vehicles stand up to even the highest expectations of self expression. It is by far the most exclusive way to drive a BMW. And, with the new generation 6-Series, BMW will start offering its aspirational…

On-Demand BMWs?

That's right. BMW is now boldly going where no luxury car brand has gone before - the car-share market. This defies the stereotype that car shares provide a strictly functional service for people with a low to moderate income level and for urban dwellers that routinely take alternative modes of transportation, or walk to work rather than drive.

For people who don't know what a car-share service is, it's essentially a model of…

Subtle Difference in the 2012 BMW Series 1

If you take a quick first glance, you might not immediately recognize that the 2012 BMW 1 Series has been refreshed. So, we'll take you through the changes, starting with the most obvious? the 128i Coup and Convertible's front fascia.

Compared to its predecessor, the front fascia of the 128i Coupe and Convertible looks far less conservative. The lower fascia has been re-sculpted and the fog light housings redone. Tucked discretely toward the…