BMW's April Fools Prank Goes Viral
Like anyone with a sense of humor, the hard-working men and women at BMW have been known to have a little fun on the first of April. Last year, they introduced the BMW M3 Pickup, which gave everyone at Preston BMW a good laugh. And this year? BMW used its sponsorship of the 2012 Olympic Games as leverage in creating its best prank to date.
Specifically, BMW put out a print ad in several newspapers across the UK on April Fools' Day to outline a new technology that they're using to help train Olympic athletes. Officially dubbed "BMW Driverless Coach," the advanced system is designed to 'motivate' runners by following them at a safe distance, but just close enough to keep them running.
If the immediate threat of a car running you down isn't encouragement enough, BMW has also programmed the new Driverless Coach system to play 'encouraging' words using the vehicles sound system, such as "Keep it moving, fatty!"1 And if that's still not enough to keep you moving? The vehicle's Lock Out Logistics feature kicks in to prevent you from cheating and driving home.
Of course, by this point, most anyone would be able to tell that the BMW Driverless Coach system is a joke... Though we are still wondering how affective it could have been at training Olympic athletes to train. Either way, when you arrange a test drive here at Preston BMW, you can count on a much more relaxing test drive than the BMW Driverless Coach offers.