BMW Group DesignworksUSA: Providing Innovation for All
There's no doubt in our mind that brand followers in the Boardman, OH area are very well-versed in the area of new BMW vehicles. But we're wondering how familiar you might be with some of the company's other endeavors. Ever heard of an innovative little powerhouse called "BMW Group DesignworksUSA?"
Well, for starters, Preston BMW shouldn't say "little." Acquired by BMW Group nearly 17 years ago, the design company facilitates the fruition of innovative visions for several widely-recognized global brands such as Hewlett Packard, Microsoft, and Sony. In addition to serving as a major creative partner for the BMW Group itself of course.
The reason we deem it important to spread the word about DesignworksUSA largely has to do with the fact that it represents the automaker's dedication to the future of design across multiple product platforms. While the BMW arm might not create the HP computers you use or the Sony audio devices you listen to, it certainly helps these everyday products reach their full potential. Specifically, DesignworksUSA provides design strategy, research, design development, sustainability consulting, brand communications, and more for the brands it supports.
What's more, the company is constantly expanding. Just recently, it opened up a new studio in the rapidly-evolving design hub of China: Shanghai. Company officials note that this gives not only DesignworksUSA, but the entire BMW brand a strong foothold in a vital business environment.
If this BMW information sparks your interest, Preston BMW suggests you head to our convenient location at 7830 Market Street, Boardman, OH 44512. Our BMW team would be more than happy to tell you about any number of intriguing BMW initiatives and endeavors you might not know about.