Preston BMW

As we expected, the BMW ActiveHybrid 3 drew a lot of attention during its debut in Detroit.  BMW not only combined the high performance of the 3-Series with the fuel efficiency of a hybrid, but they also spend a lot of development time on the navigation system.  There is a lot to discuss about how BMW is leading the navigational technology segment, so please read on.

More than merely advising drivers to turn right onto…

The BMW X6 M will not see many changes in its 2013 model year, and for great reason. The speedy crossover has a great thing going, and BMW knows to not fix things unless they're broken. With that said, not all things will be the same as the BMW X6 M will sport a subtle change or two.

Many of the updates that BMW does have in store for the X6 M are found…

Like anyone with a sense of humor, the hard-working men and women at BMW have been known to have a little fun on the first of April. Last year, they introduced the BMW M3 Pickup, which gave everyone at Preston BMW a good laugh. And this year? BMW used its sponsorship of the 2012 Olympic Games as leverage in creating its best prank to date.

Specifically, BMW put out a print ad in several newspapers…

BMW invites you take everything you think you know about diesel and throw it out the window. With BMW Advanced Diesel, none of the old rules apply. Instead of being dirty, expensive, and slow, it's clean, economical and performance driven. Not to mention convenient.

To prove BMW Advanced Diesel can have a profound impact on your life, Preston BMW would like to present you with a couple of scenarios.

Scenario 1: Tachometer ticks over…

BMW is at once upgrading and downsizing the engine fitted in its three-year old X3 SAV. Please, allow us to explain.

With four-cylinder capacity, the 2013 engine is smaller than the naturally-aspirated V6 it replaces. And because, they didn't want drivers to sacrifice power for greater efficiency, it's not just any 4-cylinder engine. It's the same TwinPower Turbo four cylinder that's featured in the new BMW Z4, BMW 528i and BMW…

The moment we've been waiting for has finally happened! The first BMW ActiveE, BMW's highly-acclaimed luxury EV, has finally hit U.S. soil. The proud owners? Two "Electronauts", who are not only leasing the new BMW EV but providing the German automaker with feedback: Tom and Meredith Maloughney.

Of course, the Maloughneys represent only two Electronauts who will be giving BMW feedback on the ActiveE, over the next two years. Others will as…

Whether you've made a New-Year's resolution to do more for the environment or simply want to spend less time and money at the gas tank,  BMW has the ultimate car to help you achieve your goals. Perhaps you've seen it driving around the Warren, OH area. Or, maybe you already own one...The model we're referring to is the BMW 528i xDrive.

A few need-to-know facts about the BMW 528i xDrive…

The BMW 6 Series has been a tight-knit family of executive coupes since the first model launched in the late seventies. As with most things, that survive consumers' mercurial preferences in the long term, the BMW 6 Series has evolved subtly, over the years. For, the 2013 model year, however, the Bavarian automaker is adding an all-new variant that looks more like a cousin to the current 6 Series models than a sibling. The imminent…

What does the BMW hybrid lineup currently look like? Right now, it's comprised of two models/three trims: the Active Hybrid 750i, ActiveHybrid 750Li, and Active Hybrid X6. From what we can tell at Preston BMW, Warren area drivers' response to these performance-driven green machines is extremely positive. As such, we're thrilled to announce that starting next year, there will be two more BMW hybrids available to our eco-minded speed hound customers.

You…

If you've ever driven a BMW, you just know everyone from the luxury brand's designers to their engineers are overachievers. And, thank goodness, right? For it's their relentless pursuit of perfection that keeps drivers pleased and waiting with bated breath for the next groundbreaking development. One recent development Preston BMW in Warren would like to focus on today is BMW's decision to secure a 15.16 stake in one of the…