Preston BMW

With sales of luxury autos continuing to sell at a healthy pace here in the United States, the fight for premium automakers to claim the coveted top spot has turned quite aggressive. Of course, Preston BMW of Boardman, OH knows that BMW has a strategic plan to keep its upward trajectory moving. And that plan comes in the form of the new BMW 3 Series sedan with xDrive, the luxury brand's all-wheel-drive system.

With…

There's no doubt in our mind that brand followers in the Boardman, OH area are very well-versed in the area of new BMW vehicles. But we're wondering how familiar you might be with some of the company's other endeavors. Ever heard of an innovative little powerhouse called "BMW Group DesignworksUSA?"

Well, for starters, Preston BMW shouldn't say "little." Acquired by BMW Group nearly 17 years ago, the design company facilitates the…

As we expected, the BMW ActiveHybrid 3 drew a lot of attention during its debut in Detroit.  BMW not only combined the high performance of the 3-Series with the fuel efficiency of a hybrid, but they also spend a lot of development time on the navigation system.  There is a lot to discuss about how BMW is leading the navigational technology segment, so please read on.

More than merely advising drivers to turn right onto…

BMW invites you take everything you think you know about diesel and throw it out the window. With BMW Advanced Diesel, none of the old rules apply. Instead of being dirty, expensive, and slow, it's clean, economical and performance driven. Not to mention convenient.

To prove BMW Advanced Diesel can have a profound impact on your life, Preston BMW would like to present you with a couple of scenarios.

Scenario 1: Tachometer ticks over…

Own a BMW? Or, have always dreamed of owning a BMW and love to ski? This one's for you! BMW, in cooperation with world-renowned, ski-maker K2 LTD, is designing 500 limited-edition downhill skis. With a snow-white background, red and blue accents and understated BMW logo at the toe, they look as fast as they perform with cutting-edge K2 Baseline technology and distinctive blend of camber and rocker sensibilities.

To avoid getting your hopes up…

If you've ever driven a BMW, you just know everyone from the luxury brand's designers to their engineers are overachievers. And, thank goodness, right? For it's their relentless pursuit of perfection that keeps drivers pleased and waiting with bated breath for the next groundbreaking development. One recent development Preston BMW in Warren would like to focus on today is BMW's decision to secure a 15.16 stake in one of the…

BMW has the in-car connectivity market dialed. Even despite a few changes in numbers (i.e., evolutions in consumer demand). First they, brought iPod functionality to automobiles -before their competitors. Then, they committed to iPhone integration. They even went so far as to offer an app (My BMW Remote) compatible only with, you guessed it, the iPhone. Most recently, they've launched an Android-compatible variant of My BMW Remote.

Why Android?.  Well, for those of…

Love listening to music while driving your BMW? We do, too. And, it's our dual infatuation with tunes and the blue-and-white shielded cars that makes us so excited to tell you: You're BMW driving experience is about the get a lot more pleasurable.

In an effort to elevate in-car entertainment for their drivers, BMW has entered a joint venture with MOG. For those of you not familiar with the company, MOG is an…

Like to crank up the volume and cruise the open highway, listening to your favorite tunes? Well, you're in for a treat. BMW has revamped their media interface, BMW Connected Drive, to support Pandora Radio music streaming, as well as streaming audio via integrated iPhone or iPod Touch devices.

The seamless integration of a highly desired service like Pandora demonstrates the enormous potential of the new BMW Apps,"¹ said Stephen Durach, Director of…