Preston BMW

As we expected, the BMW ActiveHybrid 3 drew a lot of attention during its debut in Detroit.  BMW not only combined the high performance of the 3-Series with the fuel efficiency of a hybrid, but they also spend a lot of development time on the navigation system.  There is a lot to discuss about how BMW is leading the navigational technology segment, so please read on.

More than merely advising drivers to turn right onto…

The BMW X6 M will not see many changes in its 2013 model year, and for great reason. The speedy crossover has a great thing going, and BMW knows to not fix things unless they're broken. With that said, not all things will be the same as the BMW X6 M will sport a subtle change or two.

Many of the updates that BMW does have in store for the X6 M are found…

As if the upcoming BMW i8 plug-in sports car wasn't already desirable enough, BMW has decided to subtract a roof from the equation. Officially dubbed the BMW i8 Concept Spyder, it actually manages to change quite a bit more about the upcoming coupe in comparison to its covered counterpart.

What's changed specifically? First, there's the dimensions. The BMW i8 Concept Spyder is shorter than its production-bound sibling. It also features a shorter…

BMW invites you take everything you think you know about diesel and throw it out the window. With BMW Advanced Diesel, none of the old rules apply. Instead of being dirty, expensive, and slow, it's clean, economical and performance driven. Not to mention convenient.

To prove BMW Advanced Diesel can have a profound impact on your life, Preston BMW would like to present you with a couple of scenarios.

Scenario 1: Tachometer ticks over…

BMW is at once upgrading and downsizing the engine fitted in its three-year old X3 SAV. Please, allow us to explain.

With four-cylinder capacity, the 2013 engine is smaller than the naturally-aspirated V6 it replaces. And because, they didn't want drivers to sacrifice power for greater efficiency, it's not just any 4-cylinder engine. It's the same TwinPower Turbo four cylinder that's featured in the new BMW Z4, BMW 528i and BMW…

The moment we've been waiting for has finally happened! The first BMW ActiveE, BMW's highly-acclaimed luxury EV, has finally hit U.S. soil. The proud owners? Two "Electronauts", who are not only leasing the new BMW EV but providing the German automaker with feedback: Tom and Meredith Maloughney.

Of course, the Maloughneys represent only two Electronauts who will be giving BMW feedback on the ActiveE, over the next two years. Others will as…

Own a BMW? Or, have always dreamed of owning a BMW and love to ski? This one's for you! BMW, in cooperation with world-renowned, ski-maker K2 LTD, is designing 500 limited-edition downhill skis. With a snow-white background, red and blue accents and understated BMW logo at the toe, they look as fast as they perform with cutting-edge K2 Baseline technology and distinctive blend of camber and rocker sensibilities.

To avoid getting your hopes up…

If you've ever driven a BMW, you just know everyone from the luxury brand's designers to their engineers are overachievers. And, thank goodness, right? For it's their relentless pursuit of perfection that keeps drivers pleased and waiting with bated breath for the next groundbreaking development. One recent development Preston BMW in Warren would like to focus on today is BMW's decision to secure a 15.16 stake in one of the…

The iconic BMW 328 roadster was manufactured between the short, four-year window of 1936 and 1940. The body of the car was conceptualized by Peter Szymanowski, who served as Chief of Design, BMW, following WWII. Overall design, however, is credited to Fritz Fiedler.

Like new BMW models gracing Preston BMW's showroom floors today, the BMW 328 was highly esteemed as being ahead of its time. Some of the roadster's more standout features included…

If you know BMW, you likely know M is known as "the most powerful letter in the world"¹. What you might not know is that the M moniker dates back to 1972. And while BMW M models are not limited to the track, they have earned championship titles at nine different North American race events, from 1996 to 2011.

To honor the M's venerable 40-year history, BMW is planning to launch 40 2012…