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1st BMW ActiveE Comes to the US

The moment we've been waiting for has finally happened! The first BMW ActiveE, BMW's highly-acclaimed luxury EV, has finally hit U.S. soil. The proud owners? Two "Electronauts", who are not only leasing the new BMW EV but providing the German automaker with feedback: Tom and Meredith Maloughney.

Of course, the Maloughneys represent only two Electronauts who will be giving BMW feedback on the ActiveE, over the next two years. Others will as…

BMW & K2 LTD Co-Design Downhill Skis

Own a BMW? Or, have always dreamed of owning a BMW and love to ski? This one's for you! BMW, in cooperation with world-renowned, ski-maker K2 LTD, is designing 500 limited-edition downhill skis. With a snow-white background, red and blue accents and understated BMW logo at the toe, they look as fast as they perform with cutting-edge K2 Baseline technology and distinctive blend of camber and rocker sensibilities.


To avoid getting your hopes up…

Whether you've made a New-Year's resolution to do more for the environment or simply want to spend less time and money at the gas tank,  BMW has the ultimate car to help you achieve your goals. Perhaps you've seen it driving around the Warren, OH area. Or, maybe you already own one...The model we're referring to is the BMW 528i xDrive.

A few need-to-know facts about the BMW 528i xDrive…

New BMW 6 Series Variant in 2013

The BMW 6 Series has been a tight-knit family of executive coupes since the first model launched in the late seventies. As with most things, that survive consumers' mercurial preferences in the long term, the BMW 6 Series has evolved subtly, over the years. For, the 2013 model year, however, the Bavarian automaker is adding an all-new variant that looks more like a cousin to the current 6 Series models than a sibling. The imminent…

2012 BMW Lineup Gets A Green Overhaul

What does the BMW hybrid lineup currently look like? Right now, it's comprised of two models/three trims: the Active Hybrid 750i, ActiveHybrid 750Li, and Active Hybrid X6. From what we can tell at Preston BMW, Warren area drivers' response to these performance-driven green machines is extremely positive. As such, we're thrilled to announce that starting next year, there will be two more BMW hybrids available to our eco-minded speed hound customers.

You…

BMW Invests More in Lightweight Materials

If you've ever driven a BMW, you just know everyone from the luxury brand's designers to their engineers are overachievers. And, thank goodness, right? For it's their relentless pursuit of perfection that keeps drivers pleased and waiting with bated breath for the next groundbreaking development. One recent development Preston BMW in Warren would like to focus on today is BMW's decision to secure a 15.16 stake in one of the…

The iconic BMW 328 roadster was manufactured between the short, four-year window of 1936 and 1940. The body of the car was conceptualized by Peter Szymanowski, who served as Chief of Design, BMW, following WWII. Overall design, however, is credited to Fritz Fiedler.

Like new BMW models gracing Preston BMW's showroom floors today, the BMW 328 was highly esteemed as being ahead of its time. Some of the roadster's more standout features included…

If you know BMW, you likely know M is known as "the most powerful letter in the world"1. What you might not know is that the M moniker dates back to 1972. And while BMW M models are not limited to the track, they have earned championship titles at nine different North American race events, from 1996 to 2011.

To honor the M's venerable 40-year history, BMW is planning to launch 40 2012…

Attn: BMW Drivers Who Use Android

BMW has the in-car connectivity market dialed. Even despite a few changes in numbers (i.e., evolutions in consumer demand). First they, brought iPod functionality to automobiles -before their competitors. Then, they committed to iPhone integration. They even went so far as to offer an app (My BMW Remote) compatible only with, you guessed it, the iPhone. Most recently, they've launched an Android-compatible variant of My BMW Remote.

Why Android?.  Well, for those of…

There is one sports activity vehicle (SAV) that stands above the rest in terms of power. It is the BMW ActiveHybrid X6 equipped with a TwinPower turbocharged V8. Boasting 400 unbroken ponies of power, it's actually renowned as the most powerful hybrid worldwide.

Drivers in the U.S., however, only have a short time to rein in the rearing-and-ready-to-go ActiveHybrid X6. BMW has decided to stop selling the stereotype-breaking hybrid SAV in the U…

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